Thursday, November 13, 2014

Sacramento Public Library -- Communications and Virtual Services Manager


Close Date: Dec 1, 2014

Salary: $85,170.00 - $116,496.00 Annually

Plan, direct and review activities and operations of  the Library’s virtual branch; oversee e-content and database acquisition through Collection Services and other departments; lead the Communications and Marketing team; interface with IT; coordinate with Programming and Public Services staff; provide leadership in development of system-wide plans, policies and procedures.

MAJOR DUTIES AND RESPONSIBILITIES

(Functions listed are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.)

·        Develop and implement strategies for standards, methods and direction for creation of online digital content for the system, including the Library’s website and social media presence and external venues.

·        Administer the Library’s online presence, including communications and media outreach.

·        Develop, coordinate and implement the Libraries social media strategy; develop and deliver social media strategies around major events, campaigns, announcements and launches.

·        Develop and implement effective communications and library brand and marketing strategies.

·        Oversee activities and services related to digital content and collections provided through the Virtual Branch and integrated library system; overseeing staff selecting core content.

·        Supervise development and administration of budget; forecast funds needed for staffing, equipment, materials and supplies; monitor and approve expenditures; implement mid-year adjustments.

·        Administer competitive bid processes, product testing and service assessment; negotiate associated licenses and fees.

·        Coordinate activities to provide technical support to staff and customers; develop training for staff and customers.

·        Oversee gathering and analyzing of statistics for website, databases, social media, and services of the Virtual Services.

·        Develop policies and procedures regarding the Library’s digital presence across platforms.

·        Lead and participate in system-wide committees, task forces, and staff training.

·        Cultivate creative and innovative approaches to service and program delivery and problem resolution; initiate and participate in problem identification and problem solving across library system.

·        Assign and prioritize work and projects of staff; monitor work flow; implement and administer policies and procedures; review and evaluate work.

·        Assist in recruitment and hiring; train and evaluate staff.

·        Supervise development and administration of budget; forecast funds needed for staffing, equipment, materials and supplies; monitor and approve expenditures; implement mid-year adjustments.

·        Prepare, maintain, and provide statistics and reports based on a variety of files, lists, and databases; write letters, memos, reports and summaries.

·        Promote the library within the Sacramento community; represent the library to other agencies and organizations.

·        Travel throughout the library service area.

·        Work a flexible schedule which may include evenings and weekends. 

·        Perform other related duties as assigned.

QUALIFICATIONS:

Knowledge of:

1.      Existing and emerging technologies relevant to digital content.

2.      Social media and social media strategies.

3.      Media industries such as web publishing, broadcasting and mobile.

4.      Principles and practices of budget preparation and administration.

5.      Federal, State and local laws, regulations and ordinances.

6.      Current and emerging trends and innovations in library services.

7.      Principles and practices of intellectual freedom and the Library Bill of Rights.

8.      Correct English usage, punctuation, spelling and grammar.

9.      Modern public library operations, services, and activities.

Ability to:

1.      Coordinate system-wide digital services.

2.      Manage internal and external web presence.

3.      Update and improve website and intranet; manage social media platforms.

4.      Negotiate database and digital content licenses.

5.      Develop, analyze, monitor and control budgets.

6.      Learn, interpret, explain and apply Sacramento Public Library’s policies and procedures.

7.      Manage and develop proposals and oversee projects.

8.      Establish and maintain effective working relationships.

9.      Communicate both orally and in writing in a clear and concise manner.

10.   Choose an effective course of action and develop appropriate solutions.

11.   Establish priorities, organize work; meet schedules and timelines.

12.   Exercise sound judgment and make independent decisions.

13.   Prepare accurate and reliable documents and reports containing findings, conclusions and recommendations.

14.   Model and provide excellent customer service; anticipate customers’ needs and deliver services by focusing on the customer.

15.   Effectively supervise and manage personnel.

16.   Work independently with little direction.

17.   Pay attention to detail and maintain accurate records.

18.   Work with information in confidence and with discretion.

19.   Keep current by reading professional publications, newsletters, trade journals, newspaper and magazines.

20.   Understand and carry out oral and written direction.

21.   Act as a representative of Sacramento Public Library.

22.   Operate personal computer and software programs.

23.   Travel throughout library service area.

EXPERIENCE

Five (5) years direct experience with library virtual services and content development with two (2) years at the supervisory level or higher is required. Experience in digital content acquisition, online communications or marketing preferred.

EDUCATION

Bachelor’s degree from an accredited college or university is required. Master’s degree in Library Science from an American Library Association (ALA) accredited college or university is required.


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